A Queen's Award for Enterprise is the most prestigious corporate accolade that a UK business can win.
It is an excellent sales and marketing tool:
- Winning an Award is an opportunity to prove to your customers and suppliers just how successful your business is. It is an independent and prestigious endorsement of the quality of your company.
- The Queen normally invites members of each winning business unit to an evening Reception at Buckingham Palace - this is a wonderful opportunity for Award winners to thank colleagues for their contribution towards winning the Award
- At a separate ceremony, held later at the winner's premises, a presentation is made by The Queen's representative, the Lord Lieutenant of the County, offering further PR opportunities.
- It can boost sales - some winners have reported increased turnover of up to 30% as The Queen's Award raises a company's profile and encourages more customers to choose their business.
- The Award opens doors to new suppliers, customers, investors and partners- it tells them your company has credibility and should be taken seriously.
A survey of 2008 winners found that, in the first year alone:
- three quarters experienced extra press coverage;
- 82% saw an increase in employee engagement and;
- nearly two thirds of winners in the International Trade category either increased their recognition abroad or generated new business.
It has a tremendous impact on staff morale A Queen’s Award instils confidence and pride in employees throughout the organisation. Many companies use the presentation ceremony to celebrate with their staff and thank them for their contribution and commitment.
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