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* Case Studies *
* International Trade

2009 - Armstrong Medical Ltd
2009 - BBC Worldwide Ltd
2009 - Cains Advocates Ltd
2009 - F.J.Church & Sons Ltd
2009 - G7th Limited
2009 - Hay Festival of Literature and the Arts Ltd
2009 - SLE Limited
2008 - Benoy
2008 - Piscel Technologies Ltd
2008 - Fairline Boats Ltd
2008 - Policyplus
2008 - Traka plc
2007 - Lavenham Leisure
2007 - Sunseeker International Limited
2007 - Davy Roll
2006 - Micron Sprayers Ltd
2006 - Spectrum Technologies PLC
2005 - BananaStock
2005 - BUPA International
2005 - Dansco Dairy Products
2005 - Martek Marine
2005 - Nitecrest
2005 - Noahs Ark Chemicals
2005 - Powershield Doors
2005 - Tilhill Forestry
2005 - Tracero
2005 - University Of Westminster


Armstrong Medical Ltd

Armstrong Medical Ltd is a leading worldwide manufacturer and supplier of quality disposable products for anaesthesia and critical care systems. It is also able to customise breathing systems to meet end user requirements.

Armstrong Medical Ltd has received a Queen's Award for International Trade in 2009, for the first time, for showing an exceptional growth in export earnings. Exports have increased continuously over six years by 171% to an outstanding £6.6 million per annum. 70% of Armstrong Medical's products are sold to an impressive spread of markets across five continents.

'We are delighted because it is an award that is highly respected especially in export markets like Japan, Canada and USA', comments John Armstrong, Managing Director. 'The award is seen as a validation of the company's products , systems and financial affairs - it's like a commercial health check really, a stamp of approval.'

These achievements are even more impressive considering the company recovered rapidly from a major fire in May 2007.

Business: Medical products manufacturer and supplier
Location: Coleraine, Northern Ireland
Employees: 65

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BBC Worldwide Ltd

BBC Worldwide Ltd (formerly BBC Enterprises Ltd) commenced business in 1979. As an international media entertainment provider - the largest exporter of TV programming in Europe - the company promotes British creative talent around the world. In 2009 it won the Queen's Award for International Trade for the second time, for increasing its overseas earnings by 31% over three years, with total ex-UK sales over the period approaching £1bn.

This outstanding achievement is based on a comprehensive marketing strategy with staff based in more than 20 major cities worldwide. There is strong emphasis on local market knowledge, linguistic skills and active participation in international trade events. The company is active in 95% of the 152 UN member states, main markets currently being USA, Australia, France, Germany, Holland, South Africa and Eastern Europe.

Examples of successful exports include spy drama, Spooks, which has been sold to 108 broadcasters in 55 different territories. Countries as far flung as Macau and the Ivory coast have fallen for the charms of Rupert Penry-Jones and the band of M15. Doctor Who continues to enthral audiences around the world, selling to over 40 countries including Vietnam, Bulgaria and Korea. The landmark series, Planet Earth, sold to a breathtaking 108 countries including Kenya, Turkey, Oman and Albania, while the DVD of the series sold more than 3 million DVDs in the US alone.

Business: Media entertainment provider
Location: London W12
Employees: 1419 + 500 overseas

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Cains Advocates Limited

Cains has been in business for over 100 years - first as a partnership and since 2001 as a limited company. From its Isle of Man base and offices in London and Singapore, it provides legal and fiduciary services to international and domestic corporate clients. It wins the award for the first time for more than doubling its overseas earnings over six years.

To achieve such growth Cains' marketing strategy has included attracting clients from the BRIC economies, seeking capital and/or listing on the London Stock Exchange. Cains' efforts have helped to establish the Isle of Man as a leading financial centre and the firm has been recognised as a leading international legal firm by awards from professional journals.

Business: Legal services
Location: Douglas, Isle of Man
Employees: 77

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F. J. Church & Sons Ltd

F. J. Church & Sons Ltd started exporting horseshoes and enamel signs to China in 1926. Established in 1887, it is one of the earliest pioneers of industrial recycling. It was founded on collecting "any old iron" from houses and businesses in the East End of London and now deals in the recycling of non-ferrous metal scrap and catalytic converters (from which precious metals platinum, palladium and rhodium are extracted) and copper cables from the IT industry.

The company has been in the same family for four generations and is currently run by the founder's great grandsons, who joined the business as teenagers in the 1970s.

The 2009 Queen's Award for International Trade is the company's second Award: it won its first in 2005. Since then its overseas earnings from its worldwide markets have increased nearly six-fold and it now exports 90% of its output. In 2007/08, the top markets were in USA, China, Hong Kong, Germany and Taiwan.

Business: Recycling of non-ferrous metals
Location: Rainham, Essex
Employees: 49

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G7th Limited

With just 2 employees, G7th Limited is the smallest winner of a Queen's Award in the International Trade category in 2009.

G7th Ltd designs and markets a premium range of guitar capos. These are used to change key on a guitar by fretting the strings at a chosen position, leaving the player's hands free. Manufacture of the capos is sub-contracted to keep overheads low.

This very small company is winning the Award for the first time for virtually doubling its overseas revenues in the last 2 years and selling over 80% of its capos overseas against strong US competition. Its outstanding success has been achieved by making use of schemes such as "Passport to Export" and the "Export Marketing Research Scheme" to research markets and develop distribution channels as well as attending Trade Shows and advertising in overseas markets, in particular, the USA and Japan.

Business: Premium guitar capos
Location: Leicester
Employees: 2

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Hay Festival of Literature and the Arts Ltd

Hay Festival of Literature and the Arts Ltd commenced business in 1987 and is an international festival production company. It aims to celebrate great writing and ideas in every medium in UK and globally.

Hay Festival won the Award in 2009 for more than doubling overseas turnover to an aggregate of £2m over three years. This outstanding achievement by a small company in a specialised field is based on collaboration with several overseas partners to create major international festivals. In turn, this has led to sponsorship and participation in new events with support from British Council and other cultural bodies. So far events have been predominantly in Spanish but other languages are offered.

Business: Festival production
Location: Powys, Wales
Employees: 12

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SLE Limited

SLE Limited designs a range of ventilators used in the care of premature and newborn infants. It is the only UK manufacturer of neonatal ventilators and has achieved the Queen's Award for International Trade, for the first time, for more than trebling its export earnings over six years to over £8 million per annum, and now exporting 78% of its production.

This impressive growth in exports has been achieved through exclusive distributors, highly trained by the company, both clinically and technically, through collaboration with companies selling complementary equipment, through licensing and by forming strategic partnerships. The award is for outstanding achievement.

"We have invested heavily in finding and training specialist distributors throughout the world" said Bernard Nelligan, Managing Director of SLE Ltd. "Selling an item of life-support equipment puts a special responsibility on everybody in the company to develop and produce only the best quality products. It has to be right every time. Every one of our employees has contributed in some way to us achieving this award."

Business: Ventilators for premature and newborn infants
Location: Croydon, Surrey
Employees: 68

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Benoy

Benoy is an international, award-winning firm of Architects and Designers with a truly global portfolio. Founded in Nottinghamshire, UK in 1947, Benoy is recognised as one of the UK's top ten architectural practices.

As the lead architects of Bluewater in Kent - a scheme internationally heralded as a benchmark in retail design, and the Bullring in Birmingham, Benoy's reputation spread rapidly. Benoy has six offices in Newark, London, Abu Dhabi, Singapore, Hong Kong and Shanghai and is engaged on over 390 projects worldwide.

Benoy's Chairman Graham Cartledge CBE, says "receiving the prestigious Queen's Award for International Trade has really helped our growing reputation in new markets across the Middle East and Asia - since winning the Award we have opened an office in Singapore and won contracts in Syria, Korea and Vietnam. The Award is also something the entire global Benoy Team is proud of".

Business: Architecture, Masterplanning, Interior and Graphic Design
Location: Newark in Nottinghamshire and London
Employees: 550 worldwide (250 in the UK)

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Piscel Technologies Ltd

Established in Glasgow in 1998, by two digital media technology entrepreneurs Imran Khand and Dr Majid Anwar, Picsel has forged a reputation as one the world's most innovative and exciting mobile technology companies. Headquartered in Glasgow Scotland, the company now employs over 250 engineers around the globe, with satellite offices in Europe, Asia and the U.S.

Picsel develops software solutions that enable traditional content - such as photographs, videos, newspapers, magazines and Web pages to be viewed on any mobile device with unprecedented quality. Picsel has enjoyed tremendous success in international trade, having increased export revenues to U$ 46 million since its inception in 1999. Its innovative ePAGE™ technology elevates the mobile experience for end users and enables new business models for device manufacturers and mobile network operator. With strong performance in far eastern markets such as Korea and Japan, the company technology has shipped on over 200 million phones worldwide and boasts of a strong partner base including Samsung, NTT DoCoMo, Sharp, NEC, KTF and LG.

Commenting on the award, Imran Khand, Picsel CEO said: "Receiving the Queen's Awards for International Trade is indeed a great honour and the royal seal of approval for our business clearly positions Picsel as one of the leading technology enablers in the UK".

Business: Mobile Software
Location: Glasgow, Scotland
Employees: 152 in UK, 255 globally

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Fairline Boats Ltd

Luxury performance motor yacht manufacturer, Fairline Boats won its second Queen's Award for Enterprise in recognition of increased overseas distribution, doubling of export sales in the last three years and the creation of new jobs.

Fairline CEO, Derek Carter pays credit to the company workforce for the Award. 'This award is for every one of our 1400 employees and to win it is due recognition for their skill and professionalism. We will be actively promoting our Queen's Award for Enterprise and using the logo with pride at the many international boat shows we attend. The goodwill this has created among our world-wide dealers and customers is a huge boost for us as a company and I wholeheartedly recommend that other businesses consider entering next year.'

Fairline has 63 dealers in 36 countries and exports 85% of production. In recent years it has identified the emerging markets of Russia, the Middle East, South Africa, Australia and China as key export areas.

Business: Luxury powerboats
Location: Northamptonshire
Employees: 1,225

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Policyplus

PolicyPlus first won the Queen's Award for International Trade in 2002 and have won again in 2008. Winning the award has proved invaluable to us, especially for our business in Germany.

PolicyPlus buys endowment policies from UK individuals who would otherwise surrender them and sells them on, mostly to large funds in Germany. Ourrelationships with institutional buyers are very important to our business and the Queen's Award has helped to show how professional weare.

As well as Germany, PolicyPlus deals in Singapore, Hong Kong and China and the Queen's Award also helped us in those markets where it is seen as an important accolade.

"Winning the Queen's Award for International Trade twice is an exceptional honour. The prestige of the award means a lot to us and to our customers. We display the award badge with pride on all of our marketing."

Business: Endowment Policies
Location: Bath
Employees: 9

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Traka plc

Traka plc is a Buckinghamshire-based company that received the Queen's Award four years ago for its innovative technology, and has now won the UK's most prestigious business award again in 2008 for its international sales.

Two times Queen's Award winner Traka plc design and manufacture intelligent access systems to help organisations control and record the use of their important keys or even the equipment the keys open or operate. Customers range from prisons to casinos to car dealers and market specific developments are used in distribution centres for managing fork trucks and process plant for ensuring pipelines are correctly locked off for maintenance work.

The Olney, Buckinghamshire based business builds systems that are used in more than 25 countries worldwide. Managing Director, John Kent believes their Awards have made a big impact on the company.

"Winning a Queens' Award is a special thing. It gives us status and respect at an international level, which is important as we now export 48% of our production". "We started trading in 1995 and all the hard work and business success is reflected by the two Awards (for Innovation and for International Trade). It is a huge pat on the back for the whole team".

"This year we opened a US office, established a Brazilian distributor, received significant business from Norway and Australia and we're about to start delivery of a £1m plus project in South Africa."

Business: Management solutions
Location: Buckinghamshire
Employees: 29

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Lavenham Leisure

Lavenham Leisure has been able to secure new Japanese customers since winning its first Queen's Award in 2002. The Japanese are noted for their respect for The Queen, and the company’s agent in Japan has been able to use the Award in pitching for business. This has made it easier for the agent to get that all-important first order with new customers.  The company now sell to eight countries, the principal one being Japan which accounts for 92% of total exports.

New markets were established recently in USA, Singapore, Belgium and Spain.  Nicky Santomauro, Director, says "We are pleased to have won another Queen's Award - for International Trade - because it means that we can continue to use it in our marketing."

Business: quilted horse rugs and quilted country clothing
Location: Suffolk
Employees: 86

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Sunseeker International Limited

Founded in 1968, Sunseeker International was honoured with a Queen's Award for Enterprise in recognition of the company's substantial growth in overseas earnings and commercial success.

Sunseeker's sustained achievement in international trade has seen the luxury motoryacht builder win the award five times.

"The company has achieved tremendous growth in recent years and the Queen's Award acknowledges our continued success in building the business further " said managing director, Robert Braithwaite CBE.

A global leader in the design and build of luxury motoryachts, Sunseeker International exports 99% of its product range and employs more than 2,500 highly trained staff in their shipyards on Britain's South Coast. With a range of 24 models up to 37 metres, Sunseeker International is widely recognised as the pre-eminent marine brand in the world today.

Business: Luxury Motoryacht builder
Location: Poole, South West
Employees: 2,500


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Davy Roll

Being a recipient of the Queen's Awards has helped in two key ways. It has opened doors in export markets where we were previously involved, as it helps new customers realise they are dealing with a quality company with a quality product. That's very useful when trying to solicit a first order. Secondly, it has given enormous pride to our workforce to find that all of their had work in improving the company's performance has been recognised at the highest level.

The Davy Roll Company Ltd started trading in 1970. It manufactures cast rolls for the ferrous and non-ferrous metal forming industries. The company has won the Award twice, in 1989 and 2007. Overseas sales are global, with the main sales areas in Asia, Western Europe, North America, South America and Africa. The top individual markets are China, Venezuela, Mexico, USA and Austria. The percentage of goods sold overseas is high - 77 per cent in 2006. These sales have increased by 57 per cent over the previous three years.

Business: Manufacturing
Location: Tyne and Wear
Employees: 273


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Micron Sprayers Ltd


The Company started trading in 1954 and won the International Trade Award in 2006. They won their first Queen’s Award – The Queen’s Award to Industry as it was then – once before, in 1975. They manufacture agricultural equipment for crop protection. They specialise in the development of safe and efficient portable rotary atomiser sprayers to help boost the productivity of smallholder farmers in the Third World, particularly in Sub-Saharan Africa. They regularly export to over 60 countries, of which Africa accounts for around 50%. Overseas sales have increased by 110% between 2002-2004 despite trading in many markets that are regarded as "difficult". Most of their production is exported (over 90%). Tom Bals, Chairman, said "As a result of achieving our Queen’s Award, our sales figures have increased. We think it’s the most prestigious award we have been given by far as it is a recognition of international success and a good marketing tool."

Business: Manufacture agricultural equipment for crop protection
Location: Herefordshire
Employees: 47

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Spectrum Technologies PLC


Spectrum Technologies PLC this year won its third Queen's Award for International Trade. The company, established in 1989, manufactures industrial laser systems, and makes laser wire marking, stripping and wire processing systems used in the manufacture and maintenance of complex aircraft wiring.

The Award was won for selling nearly all of its production overseas to more than 35 countries throughout the world, using a key account management system to develop and nurture relations with its major customers. Its outstanding export sales amount to £13.5 million over three years and have increased by 79%, while 19 new jobs have been created.

"Winning the Queen's Award is a great shot in the arm for employee morale," said Dr Peter Dickinson, Chairman and CEO. "It’s a real accolade and an indication of success at the very top level."

"We were particularly badly hit by 9/11 as we operate predominantly in the international aerospace market so we are exceptionally proud of having won this award for a third time. It shows how all the hard work put in by our employees since then has enabled us to really bounce back. It provides a welcome acknowledgement of our achievements sending a message not only to employees but to customers as well."

Business: Laser Wire Processing Technology
Location: Wales
Employees: 47

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BananaStock

BananaStock has won the Queen's Award (for International Trade) for the first time for its rapid growth in export markets. From its base in Oxfordshire, the company has established a worldwide network of non-exclusive distributors for its royalty-free photography CD-Roms and single images for the advertising and editorial markets. It now has 132 distributors in over 70 countries, with main markets in the US, France, Germany and Australia.

"We did a lot of PR around winning the Award and it helped us strengthen credibility" comments Mark Butler, Sales and Marketing Director. "We deal with hundreds of companies worldwide and emailed them all with the news. Many of our distributors congratulated us on winning, and interviews in the local papers helped us to raise the profile of the company in the local area.

"We have also been to two exhibitions since, and featured the Queen's Awards logo on the stand. It certainly gives us something else to talk about to visitors, and anything that sets you aside from the competition has got to be great for business.

Business: royalty-free images
Location: South East
Employees: 9

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BUPA International

This is the second time BUPA International has won a Queen's Award for International Trade, the first in 1999 and this time for continuous improvement between 1998 and 2003. Based in Brighton, BUPA International is the largest expatriate health insurer in the world. It has nearly 300,000 members from 190 different countries, and over the past six years export earnings have more than doubled.

"Even for an organisation of our size, it is good for business to have such prestigious independent third-party recognition as leader in the field," says Managing Director Keith Biddlestone. "It gives people peace of mind that we are solid, reliable and trustworthy - that isn't always true of insurers in some parts of the world.

"We find it is recognised everywhere, and is a very good sales tool to encourage new brokers to work with us. It gives the whole company a lift, and helps with retention and recruitment - people want to work for a responsible and successful operation.

"I would definitely recommend that other businesses enter for a Queen's Award - it is hard work and competitive, but well worth the effort."

Business: private health insurance
Location: South East
Employees: 304

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Dansco Dairy Products

For 27 years the Welsh company, Dansco Dairy Products, has been selling mozzarella cheese and other dairy products. Exports now account for 20% of turnover - a remarkable achievement for an industry with historically very low overseas sales.

A 105% increase in exports over the application period won Dansco the Queen's Award, as well as significant new business in markets as diverse as China, Taiwan, Bermuda and Algeria. Employment increased by 30% over the same period.

"We've had positive feedback from a wide range of customers,' says Sales Manager David Page. "We sent a letter to customers in the Far and Middle East who were unlikely to see any publicity, and many have replied with congratulations, and even more have said well done on the phone.

"We invited a lot of our direct supply farmers to our presentation. The dairy industry is having a difficult time at the moment, and it was really good to be positive and show them we are pushing sales to get the best value for their milk. It was great for morale.

"We go to the major food show each year, and will certainly use the logo on our stand. It's all about packaging, showing we are a quality provider, with quality people and winning a quality award."

Business: dairy products
Location: Wales
Employees: 169

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Martek Marine

Martek Marine is very proud to have won a double Queen's Award on the first time of entering. The Rotherham-based company manufactures safety and environmental monitoring systems for ships and has only been trading since 2000. It won the International Trade Award for increasing annual overseas earnings from £250,000 to £3 million in just three years, and the Innovation Award for designing a water ingress detection system.

"Since the Awards we have launched a new premium product and having the Queen's Award separated us out as a leading supplier, justifying the premium price," says Paul Luen, Managing Director.

"We were amazed at how many people contacted us following all the publicity we received, including new business partners, who saw the news articles and got in touch."

"It has also been great for staff morale, and will really improve the standard and quantity of applicants when we advertise new jobs."

Business: safety and environmental monitoring systems for ships
Location: Yorkshire and Humberside
Employees: 28

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Nitecrest

A rise of 191% in export sales over the past three years was one of the achievements that secured Leyland-based Nitecrest its first Queen's Award. Overseas sales of its mobile phone, credit and loyalty cards now account for 57% of production, and since 2002 the company has established sales in an impressive 44 new markets. At the same time the workforce has increased by one third.

"We're competing in a very tough market," says Production Director Kathryn Jeffers. "We're bidding for very large tenders, often against companies from countries in the Far East like China where labour costs are much lower. The Queen's Award gives us an edge. It demonstrates that our systems are robust, particularly in terms of security. Some of the markets we sell to have poor records of fraud - our customers need to know we guarantee our systems, and the third party endorsement of our business reinforces that.

"Many of the buyers we deal with around the world are ex-pats, and they recognise the Queen's Award and know how strict the criteria are.

"Meanwhile at home, it reassures our suppliers that we are a successful growing company, which helps us to continue sourcing the majority of our raw materials in the UK."

Business: phone, credit and loyalty cards
Location: North West
Employees: 150

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Noahs Ark Chemicals

Noahs Ark Chemicals has achieved a remarkable feat - it won the Queen's Award for its very first three years of trading since being founded in Cambridge in 2001. The company exports bulk and specialty chemicals mostly to EU countries but also to the US, Singapore, China, Switzerland and to markets in South America.

"We are not the ICI or BP of this world, but when I present my business card with the Queen's Award emblem to the likes of ICI and BP, they take me seriously - it enhances my credibility," says General Manager Bharat Bhardwaj. "Most major companies sell 80% of their goods on their name - we are only a small company so the Queen's Awards really helps our reputation.

"Critically, the Award has also really boosted our standing at the bank. When they see that in three years we have grown from £2 million turnover to £3 million and now £10 million, they might think we are growing too quickly, so the independent audit and the review by the Queen's Award panel is crucial. They now want to double our credit lines - it normally takes a lot longer to increase lines to that extent."

Business: trading company
Location: East
Employees: 4

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Powershield Doors

Founded in 1989, Powershield Doors only started exporting in 2000, but already more than half of total revenue comes from overseas. Based in County Antrim, Northern Ireland, Powershield makes steel doors and steel framed glazing for manufacturing plants, offices and other complex buildings. It began exporting to the Irish Republic and now sells to Hong Kong, Singapore, Oman and West Africa.

"The Award has definitely helped from a PR point of view," says Brian Sofley, Sales Director. "We expected it to help spotlight export markets, but it is remarkable what an impact it has had on the domestic market. A number of our customers are previous winners themselves, and they in particular recognise the amount of effort that goes into winning - they know the Awards are not just handed out.

"We did not have a strong market presence in the past, but the Queen's Award adds greatly to our new marketing initiative. It sets us apart from our competitors and customers are always impressed."

Business: manufacturer doors and steel framed glazing
Location: Northern Ireland
Employees: 68

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Tilhill Forestry

Tilhill Forestry quadrupled its overseas earnings over three years and created 45 new jobs to warrant a Queen's Award. The forestry management company exports virgin wood fibre harvested as part of its domestic forestry industry activities.

"Although we are based in Stirling, we are a national business with small units scattered all over the UK - the Award has provided a powerful unifying theme for our people," says Matthew Rivers, Managing Director. "The whole business feels more strongly that we are acting as a single entity with common purpose''.

"We're also a wholly-owned subsidiary, and it has helped us gain recognition from colleagues in other countries as well as extra credibility with our clients.''

"I would recommend it to any business. It's a relatively modest effort for a substantial payback."

Business: forestry management
Location: Scotland
Employees: 409

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Tracerco

The Queen's Award for International Trade follows hot on the heels of an Innovation Award in 2003 for Tracerco. The company provides diagnostic services and specialist measurement solutions to the process industry, from oil and gas recovery through to chemical manufacture.

Tracerco has headquarters in Teesside, as well as sites in Aberdeen, Houston in Texas , Norway, Canada, Brazil and Australia. Over the application period it has achieved a massive growth in markets such as Brazil, Nigeria, China, Azerbaijan, Kazakhstan, the Middle East and South East Asia.

"The Award has helped us to gain extra recognition in overseas markets. It is highly regarded by many of our export customers and also enhances our reputation with our peers in the oil and gas industry," says Managing Director; Andy Hurst.

"Another benefit is the tremendous boost it gives to staff morale, especially those that spend so much of their time abroad. It's a great motivator and allows them to be proud of our success."

Business: process services and solutions
Location: North East
Employees: 95

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University Of Westminster

This is the University of Westminster's second Award, and recognises the continuing steady expansion of overseas earnings, rising 31% in three years to £23.3 million. Undergraduate and postgraduate students now come from all over the world to follow the University's higher education courses, particularly from China, the US, Nigeria.

"The second Award demonstrates the sustainability of our approach, following a strategy of achieving long-tem sustainable growth" says Dr Maurits van Rooijen, Vice President International Strategy and Development.

"Education is not like most commerce. Reputation is the key to everything, and the Award gives us a lot of added credibility. We always stress the fact that it is not just for the numbers alone - the Awards judge the way we do things, that we are ethical, sustainable and innovative.

"Within the University itself, the Award has also had a great impact. Our overseas operation can sometimes be seen as separate, but we cannot attract overseas students without delivery on the ground. The Award helps everyone to buy into the concept and pull together better at every level."

Business: education
Location: London
Employees: 1520

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*List of 2008 Winners*