Academic supervision of the research projects
The London Business School supervised research into the effectiveness of communications and knowledge transfer, based on a case study at Amersham Health.
The University of Strathclyde supervised three separate research projects. The first project, in association with Safeway plc, was stimulated by concerns about the impact of locally imposed restrictions and curfews placed upon the successful operation of distribution and logistics activities, especially deliveries in city centres. The second project, in partnership with AKOS Healthcare Group Ltd, was prompted by a perception that the imposition of mandatory electronic submissions to the regulatory bodies, for the approval of new biotechnology and pharmaceutical products, would become a serious possibility in the future. The third research project, undertaken by the Hunter Centre for Entrepreneurship, was inspired by an initial idea by Cooks' Delight, and underpinned by an inductive approach drawing on data from case studies. From these it was clear that profit was a necessary, but not a sufficient motivation for the business. Providing an environmentally responsible service with a valued and committed workforce was considered critical to business success.
The University of Glamorgan's Welsh Enterprise Institute assisted Greenbanks Country Hotel and Restaurant to investigate aspects of tourism and its potential for sustainable development. This exploratory project examined links between food and sustainable development in rural Norfolk. It established that the complex phenomenon of tourism, and notably the food aspects of tourism, have the potential to contribute positively to their localities and, in particular, to rural economies and communities.
The academically unsupervised research project undertaken by Englands Specialist Safety Equipment (ESSE) sought to develop and manufacture a life-saving garment to enhance the safety of children and prevent some untimely deaths. The challenge was to design a multi-purpose jacket that children would like to wear, while at the same time increasing their safety.
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