Wallpaper sector growth fueled by cheap wallpaper prices

In recent years wallpaper has become big business in the UK with profits of most major retailers rising sharply. When looking at any one business sector, it is always important to consider it in context of the larger economy and the industry as a whole. In 2016 there were a number of contributing factors that made the perfect conditions for the wallpaper industry to see something of a renaissance. Wallpaper prices have fallen dramatically which has helped to fuel consumer demand, cheap wallpaper prices and manufacturing, has meant that some previously expensive designs become attainable.

Why exactly did prices fall though? Well like any manufacturing industry, the falling price of oil and therefore shipping costs meant that the raw materials needed for wallpaper designs fell in price, as too did the shipping of these good. These savings impact manufacturers the most, many of which chose to pass savings on to consumers.

cheap wallpaper fuels growth

Can consumers always expect cheap wallpaper prices

On top of falling prices however, the last decade has seen the resurgence of wallpaper patterns in home and restaurant decoration, this trend coincided nicely with the recent price drop meaning an already high demand became much bigger. One of the UK’s biggest manufacturers and retailers of wallpapers, Wallpaper Direct have seen record profits, with taking both in store and online soaring.

Some of the biggest earners for wallpaper companies have been the seemingly ubiquitous ‘brick wallpaper’ designs that have proven popular both domestically and in commercial settings. As wallpaper printing technology continues to evolve and advance, there may be further developments on the horizon. Researchers at Cambridge university are actively seeking a technology that uses printed circuits embedded in various styles of wallpapers that will then power OLED (organic light emitting diodes) information on this innovative wallpaper technology can be found here.

Contributing growth factors include:

  • Cheap wallpaper prices
  • Online Sales of wallpapers
  • New styles such as brick wallpaper
  • Falling raw material prices

Industry trends suggest that wallpaper companies will experience continued growth in 2016 and beyond, as new printing techniques are developed and raw material prices stay low the industry could see a massive growth.